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5 Artist Managers: What they look for in an Artist

5 Artist Managers: What they look for in an Artist

I have always wondered what it took to become a successful artist. In college I took some music industry courses and I learned that a big part of being an artist is the manager. Every artist needs a manager willing to go to bat for them. In order to do that you need to attract a manager. I reached out to some artist managers and asked them “What is it about an artist’s music or musical ability that makes you want to represent them as manager?

What is it about an artist’s music or musical ability that makes you want to represent them as manager?”

 

 

Jake Posner
Manager of A R I Z O N A

More so than finding artists to represent in a business capacity, I’ve always been a music fan first, so this process is exactly the same as discovering a new favorite artist – just follow feeling. For example, when you hear a new song or demo for the first time, if the magic is there, you can feel it – it’s one (or many) of the various feelings you get when you listen to your favorite song – and if you don’t sense it, you keep searching until you find it…Once you do, the next challenge is to distinguish whether that magic exists outside of that one song or demo – it’s that same criteria that answers the question of “but do I actually like that artist?”. The indicators I look for are versatility, depth of sound and unique yet distinct elements that really give an artist their own unique sound…if all those (or traces) truly exist, you’re onto something.  

In my case, A R I Z O N A’s magic swept me off my feet almost instantly as a fan – the most special part about finding A R I Z O N A was the fact that I wasn’t even a manager looking for talent in the first place…at the time, I wasn’t even an manager at all – I was just an advertising wig with a music industry background who had never truly given much thought to the artist management track…but the magic I discovered on Reddit that night was undeniable – and that same gut feeling told me I was not the only person who would appreciate the music. Nearly two years later, and now on the eve of a debut album with our incredible partners at Atlantic Records & Artist Publishing Group, I couldn’t be happier that I followed that feeling.

Geir Luedy
Manager of Aurora

Interesting music makes me wanna wake up early and do my job. I find the vocal instrument the closest to the soul so I tend to sign artists that I think has something in the voice that I haven’t heard before. And of course, let’s not forget the good song. Always looking for that perfect song.

Gravity Studio Consulting & Strategies
Management for Fighter Jets

“We look for true, raw, down-to-earth talent that has vision for the future and doesn’t need to boast about it at every second.” -Gravity Studio Consulting & Strategies, management for Fighter Jets.

Kevin Foo – www.foundationmusic.sg
Manager of Linying

Being based in a small but extremely cosmopolitan Asian country (Singapore), where it is a hodgepodge of cultures and influences from around the world (we are a society made up of 4 main different asian ethnicities but we all speak English as our first language!), artists that we choose to manage need to firstly have a distinct voice and clear identity.

Good music elicits an emotional response, and artists I would work with must be able to comfortably deliver the music they are making to gather that emotional responses from their audience (no matter how big or small their consumer base is, and regardless of whether it is in their recorded material or their live performances)

Lastly, I know this might be pretty obvious but music taste is relative, and as a music manager, I need to be totally convinced about the product (the artist and the music)… so i have to be able to put the music on a playlist, on repeat 24/7 and not wanna pull my hair out… ie. I must love the music inside out!

 

This quote from Jamie Oborne sums up this post perfectly.

 

Jamie Oborne
Manager of the 1975

Some artists want to create and some have to. I find myself naturally drawn towards the later.

 

Thank you to all the managers who agreed to participate in this blog post I appreciate it so much.

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DC Artist Ari Lennox: Pho Review

DC Artist Ari Lennox: Pho Review

I’m always excited for DMV artists on the come up being from Northern Virginia myself. I am very proud if a DC artists is on the rise even if I am not from DC proper I still feel connected to them. Ari Lennox is one of those artists I’m excited for. She has a new EP out and has even provided vocals for J. Cole’s new album 4 your eyez only . Her newest EP Pho is everything I want in an R&B project it has sexy songs and a few songs I can bop my head to.

Pho Review

Pho is an incredible project and I enjoy all of the songs on it. But I do have a top three Backseat, Cold Outside and my ultimate favorite La La La La. What I love most about Lennox music is her distinct voice and it really shines through in La La La La. Her voice is so sultry and sweet throughout the song. It really is a song where you should sit back and take in the song, and let it wash over you.
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Pho overall will have you listening on repeat. I listened from beginning to end thoroughly liking each track. If you enjoy sensual sexy R&B you will delight in listening to Pho. Stop what you are doing right now and go and listen to Pho by Ari Lennox. You will thank me later.

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I hate practice but this App helps: Yousician Review

I hate practice but this App helps: Yousician Review

A little Background

Yousician is an app that teaches Guitar,Ukulele, Bass and Piano. I used Yousician to learn guitar. I had taken guitar class for a few years in high school but I never took it seriously so I did not learn much. But now I want to commit to learning, I even put playing guitar for 30 days on my bucket list. The App has several levels and you need to complete exercises in each level in order to progress. Yousician teaches you tablature to teach you to play the guitar. It provides feedback on whether or not you’re playing notes correctly using your computer’s microphone. It only provides feedback for a certain amount of time for the free version but if you upgrade to premium the app will provide unlimited feedback. In addition to lesson exercises the app also has weekly challenges to compete with others for a high score. I have not done a challenge but they seem like fun.

Yousician Review

So far I think the Yousician App is amazing for the few weeks I’ve been using it .I am person who hates to practice it can be boring and I get easily frustrated.  I just want to be good right away I love the results of hard work just hate the process. That’s why I love Yousician it made practice like a fun game. I was actually consistent using Yousician for a couple weeks I thought I might actually complete my challenge. But I fell off the wagon and have yet to get back on it(I will though). When I first started using Yousician I enjoyed it so much I even wanted to practice longer than the 20 minutes of feedback the free version gives you. I couldn’t believe it, it is so not like me to want to practice longer. I even upgraded to the premium version using the 7 day free trial. It is definitely worth money if you are the type of person that can stick to something if not the free version should suffice. The only complaint is when playing the chord song exercises I wish there was a way it told you which string is mute . I kept  playing a chord wrong and I didn’t know how to fix it. All in all a great app for learning to play guitar and for people who don’t like practice because it can be boring. This app will certainly not leave you bored.

Have you tried Yousician what are your thoughts? What other apps should I use to learn guitar?  Should I be watching to youtube videos or going to certain sites?  Let me know.

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4 AM But Great Any Time

4 AM But Great Any Time

James Frederick, Shaian Mohammadi, Candice Dayoan
James Frederick, Shaian Mohammadi, Candice Dayoan

I am so happy that I have a twitter account because the twittersphere is where I came across the band Fighter Jets. Their single 4am is catchy, though its genre is hard to pin point. I looked at the Fighter Jets Facebook page and their genre is electro grunge/surf music this totally fits the sound of the song. That is what I like about the record the marrying of genres at first I didn’t know what I was listening to is it electronica? is it rock? Either way I definitely like the song.

We’re up all night to change the world

The song’s intro makes me daydream about being at a concert in outer space. The lyrics start out with “We’re up all night to change the world” which perfectly explains the 4 am title to me. Who isn’t up in the wee hours of the morning contemplating life and the world? The production of the song is great and I love the guitar at the bridge. This song is for anyone who needs to upgrade their playlists from basic rock and grunge to cool new levels. I can’t wait to hear more from this band.

Check out the song below tell me what you think.
 Candice Dayoan, Shaian Mohammadi, James Frederick of the Fighter Jets
Candice Dayoan, Shaian Mohammadi, James Frederick
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Dope Discovery: Orange Flower

Dope Discovery: Orange Flower


I first came across Angelica Garcia’s song Orange Flower listening to one my favorite Podcast’s of all time NPR’s All Songs Considered. If you don’t listen to this podcast and you like finding new music check out this Podcast. According to NPR Garcia is originally from California but moved to my great homestate Virginia when she was in her late teens and that is when her music career began. Which I find kind of funny because usually people move from Virginia to California to start careers in music.

Am I halfway to red?
And halfway to yellow?

I fell in love Garcia’s song Orange flower as soon as it I heard it. It is a blues rock song that I totally jam out to in my bedroom playing a little bit of air guitar. Garcia sings about what sounds to me an irritating boy who doesn’t know what he wants out of a relationship and keeps sending her mixed signals. “Am I halfway to red? Am I halfway to yellow?”is one of my favorite lines of the song. Check  out the awesome quirky music video down below. The song is great, funny and you will want to make Angelica your best friend.

Let me know what ya’ll think of the song.

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